CU Woodshop
Project

CU Woodshop

Nature meets Modern. CU Woodshop needed an updated look to their site and a platform that can eventually tie to their point of sale system. TopSale fit the bill perfectly. Matching modern designs with natural textures we created a site that fits their personality perfectly. The next step was content management. They were one of...

RockIt Music
Project

RockIt Music

Premium yet fun. This project was extra special for us. RockIt Music is our baby. We founded this company with the intention of it being nothing more than a proof of concept for our eCommerce platform TopSale. It started taking off and getting a bit of traction so we expanded what we were doing with...

Selling at the Kitchen Table
Post

Selling at the Kitchen Table

Selling Simplified. (without a $5,000 master class) Selling shouldn’t be hard or complicated, in fact it should be the opposite. Selling should come easily. If it’s not coming easily to you and your techs, then they’re doing something wrong. Sales isn’t about manipulating or coercing a homeowner into buying a multistage furnace when they have...

On February 26, 2018March 12, 2018by
HVAC Funnel Building
Post

HVAC Funnel Building

Funnels are one of the single most important pieces of a business. They’re also one of the most overlooked pieces. The reason for that is easy: we like getting sales. Getting somebody’s email address or a follow on facebook? Not as exciting. But it’s much easier. So why is it important? It’s how you build...

On February 7, 2018March 12, 2018by
HVAC Digital Marketing
Post

HVAC Digital Marketing

A Less Confusing Approach to HVAC Digital Marketing As traditional marketing continues it’s spiral to irrelevance for most industries. HVAC dealers should pay close attention. Gone are the days of a simple yellow pages ad or sending a postcard as your only marketing actions. If you want to remain successful, it’s time to start utilizing...

On January 31, 2018March 12, 2018by
Understanding People
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Understanding People

Customer service might not sound sexy. But it needs to be. Undoubtedly you cannot have a successful business without clients or customers. If you are not delivering above and beyond care and service your bottom line will suffer. We once were able to follow the “golden rule” in handling customer care. However, the market has...

On January 10, 2018March 12, 2018by
AIB: Don’t get Attached to your First Great Idea.
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AIB: Don’t get Attached to your First Great Idea.

RockIt Music – Turning one mediocre idea into a great one. When you want to start a business it’s like going going through the grocery store while you’re hungry. Everything sounds like a great idea. For RockIt, our complicated first idea was guitar strings. It was…..dumb. But we didn’t think that when we started, we...

Adventures in Business
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Adventures in Business

Starting From Scratch We started with a mostly generic idea and an awesome eCommerce platform. What we will end with is a music gear empire. At least that’s the plan. The steps to get there will be long, full of impossible obstacles, and no Eagles to ex-machina us back home after we get their. So...

On January 2, 2018January 3, 2018by
Our Priority List (and why it should be yours too)
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Our Priority List (and why it should be yours too)

Top, Bottom, Middle. Typically the order of priorities for a business is Customers first, then employees, then your customers customers. This is the model that looks right from the outside. At the top of the list is customers, the ones that are paying the bills, in the middle is employees, the ones providing the value, at...

On December 12, 2017December 12, 2017by
Retail Stores: Stop Pretending You Are Amazon
Post

Retail Stores: Stop Pretending You Are Amazon

Lately we have been working with brick and mortar companies who are struggling with sales in their stores and want to break into an online market. One particular group we’ve been watching closely is hobby store dealers. This industry has been hit hard by the ever increasing popularity of online stores. Amazon, TowerHobbies, even eBay,...

On December 7, 2017December 12, 2017by