HVAC Digital Marketing
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HVAC Digital Marketing

A Less Confusing Approach to HVAC Digital Marketing As traditional marketing continues it’s spiral to irrelevance for most industries. HVAC dealers should pay close attention. Gone are the days of a simple yellow pages ad or sending a postcard as your only marketing actions. If you want to remain successful, it’s time to start utilizing...

On January 31, 2018March 12, 2018by
Understanding People
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Understanding People

Customer service might not sound sexy. But it needs to be. Undoubtedly you cannot have a successful business without clients or customers. If you are not delivering above and beyond care and service your bottom line will suffer. We once were able to follow the “golden rule” in handling customer care. However, the market has...

On January 10, 2018March 12, 2018by
AIB: Don’t get Attached to your First Great Idea.
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AIB: Don’t get Attached to your First Great Idea.

RockIt Music – Turning one mediocre idea into a great one. When you want to start a business it’s like going going through the grocery store while you’re hungry. Everything sounds like a great idea. For RockIt, our complicated first idea was guitar strings. It was…..dumb. But we didn’t think that when we started, we...

Adventures in Business
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Adventures in Business

Starting From Scratch We started with a mostly generic idea and an awesome eCommerce platform. What we will end with is a music gear empire. At least that’s the plan. The steps to get there will be long, full of impossible obstacles, and no Eagles to ex-machina us back home after we get their. So...

On January 2, 2018January 3, 2018by
Our Priority List (and why it should be yours too)
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Our Priority List (and why it should be yours too)

Top, Bottom, Middle. Typically the order of priorities for a business is Customers first, then employees, then your customers customers. This is the model that looks right from the outside. At the top of the list is customers, the ones that are paying the bills, in the middle is employees, the ones providing the value, at...

On December 12, 2017December 12, 2017by
Retail Stores: Stop Pretending You Are Amazon
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Retail Stores: Stop Pretending You Are Amazon

Lately we have been working with brick and mortar companies who are struggling with sales in their stores and want to break into an online market. One particular group we’ve been watching closely is hobby store dealers. This industry has been hit hard by the ever increasing popularity of online stores. Amazon, TowerHobbies, even eBay,...

On December 7, 2017December 12, 2017by
Sharpen Your Axe
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Sharpen Your Axe

“If you gave me 5 minutes to chop down a tree, I would spend 3 minutes sharpening my axe” — Probably not Abe Lincoln Most often attributed to Lincoln the quote has existed in several forms. Most of which probably came from some wise old lumberjack who sleeps all night and works all day. The...

On September 6, 2017September 6, 2017by
Selling: Give Your Money Context
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Selling: Give Your Money Context

Context is important. From conversations you have to stories you tell your friends. Context is what makes everything makes  sense. In sales it’s no different.  Even after the budget has been determined it’s still possible to sticker shock a customer and lose the sale. In order too avoid that, it’s important that the price you’re presenting...

The Best is the Enemy of The Good
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The Best is the Enemy of The Good

There’s a certain irony associated with how this post came to life, based on the title and the quote below; which is the original French for the title. It started out as a draft that sounded like a bad retelling of the Shia LaBeouf meme video. Here’s the original link for the uninitiated and a hilarious...

Selling: What’s Your Budget?
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Selling: What’s Your Budget?

The Second Most Important Question. After you’ve figured out “why” your customer needs your product. You need to make sure they’re not going to be sticker shocked when you present your product to them. Each customers budget is going to be different and that’s ok. Some people are looking for the Ritz Carlton service, others...