Sharpen Your Axe
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Sharpen Your Axe

“If you gave me 5 minutes to chop down a tree, I would spend 3 minutes sharpening my axe” — Probably not Abe Lincoln Most often attributed to Lincoln the quote has existed in several forms. Most of which probably came from some wise old lumberjack who sleeps all night and works all day. The...

On September 6, 2017September 6, 2017by
Selling: Give Your Money Context
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Selling: Give Your Money Context

Context is important. From conversations you have to stories you tell your friends. Context is what makes everything makes  sense. In sales it’s no different.  Even after the budget has been determined it’s still possible to sticker shock a customer and lose the sale. In order too avoid that, it’s important that the price you’re presenting...

The Best is the Enemy of The Good
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The Best is the Enemy of The Good

There’s a certain irony associated with how this post came to life, based on the title and the quote below; which is the original French for the title. It started out as a draft that sounded like a bad retelling of the Shia LaBeouf meme video. Here’s the original link for the uninitiated and a hilarious...

Selling: What’s Your Budget?
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Selling: What’s Your Budget?

The Second Most Important Question. After you’ve figured out “why” your customer needs your product. You need to make sure they’re not going to be sticker shocked when you present your product to them. Each customers budget is going to be different and that’s ok. Some people are looking for the Ritz Carlton service, others...

Content Generation 101: Getting Started
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Content Generation 101: Getting Started

Being Creative is Hard Content generation is easy to talk about. Even easier to tell other people how to do it. Creating 2 or 3 new blog posts a week actually isn’t that hard…at first. The issue is keeping things going. For a limited market it gets even harder. For people that serve a narrow...

Selling Starts With Why
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Selling Starts With Why

Happy Business; Happy Customer Selling can be rough. Let’s get started on exactly where you begin the process and how it’ll benefit you and your customers. When you first encounter a lead who wants to buy your service, what’s your first question? Are you asking about their business? Getting an idea for what they want?...

Time Is Of The Essence
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Time Is Of The Essence

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Cryptocurrency and Your Small Business
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Cryptocurrency and Your Small Business

Cryptocurrency,  is rapidly emerging from the underbelly of the internet and becoming mainstream. Bitcoin, Litecoin, and hundreds of other “forks” are gaining traction every day. Electronic currencies are becoming part of the financial landscape and they are here for the long run. It’s time for businesses to start understanding these financial instruments today. Understanding digital currency could...

Sales People: We’re Not All Evil
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Sales People: We’re Not All Evil

Did you know there is a segment of our population that thinks salesman are evil-spawn? They honestly think these people live only to suck as many dollars out of their customers as possible. This surprised me when I was  first faced this lovely misconception.  Early in my career I worked as a salesman of high-end...

Crossroads Boarding and Grooming
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Crossroads Boarding and Grooming

Crossroads Boarding and Grooming has been in business for years, yet their online presence was minimal. Crossroads was looking for a way to keep in touch with their current clients as well as reach new customers.  The starting point for that is our newly designed site. Their site combines bold bright colors with their fun...