Buzzwords to Make You Sound Smart
Post

Buzzwords to Make You Sound Smart

Stop Using Them, they don’t help. I hate the word proactive.  I loathe its sound and shutter when I see it written.  You might consider it strange to hate a word. However, as a hiring manager, I see this meaningless, over-used word at least 6 times a day.  Every resume that glides across my desk states “I...

On September 25, 2016July 11, 2017by
Branding: You’re Probably Doing It Wrong
Post

Branding: You’re Probably Doing It Wrong

Lucky for you, branding isn’t as hard as you think is. The reason people shell out cash for Apple goodies, a seat on Southwest Airlines, or $5 for a cup of below average tasting coffee from Starbucks, isn’t because of some magical marketing formula they all use.  They’ve branded themselves perfectly to what they are...

On September 25, 2016March 12, 2019by