The Best is the Enemy of The Good

The Best is the Enemy of The Good

There’s a certain irony associated with how this post came to life, based on the title and the quote below; which is the original French for the title. It started out as a draft that sounded like a bad retelling of the Shia LaBeouf meme video. Here’s the original link for the uninitiated and a hilarious link for those that understand the reference, don’t worry, we’ll be here when you get back. Now that we’ve gotten that out of the way…

Le mieux est l’ennemi du bien – Voltaire

Once we got over the bad retelling, we shifted our focus to what that quote really means. What makes “the best” the enemy of “the good.” Finishing.

The path to: starting your business, getting in shape, growing your company, eating healthy, or anything worth doing, is nothing but work. But starting is arguably the easiest part. Anybody can dream of being fit and going to the gym one day. Or make a cold call one day. Or sketch out a product design one day.  But it takes dedication and discipline to finish anything. The difficult part is the grind. Do you have the discipline to wake up early, go to bed late and grind out your goal? Or be the quitter who gave up on their dream and settled for their disappointing reality because they were afraid of hard work?

Starting isn’t hard. Finishing is.

Voltaire’s quote is important because it’s the biggest hurdle you’re going to face. Whether at the gym, entrepreneurship, relationships, everything. The hardest obstacle you’re going to face is: yourself. You’re going to criticize everything you do at every step of the process. Business isn’t successful overnight, not losing as much weight as I thought, I argue with my significant other. It’s not….perfect.  It’s not the best and it’s far from perfect. But it’s finished and that’s the hardest part. Getting something that we’re not ashamed of putting out there, yet isn’t perfect. Nothing we do will ever be perfect. That might shock some of our clients, but it’s the reality we live in. There’s always something “better” we can do. Tools can be faster, websites can be faster, traffic could be higher, we could be better. But we can’t let that get in the way of being good.

Don’t let someone else’s  better get in the way of your good. Complete good is always better than incomplete best.