Retail Stores: Stop Pretending You Are Amazon
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Retail Stores: Stop Pretending You Are Amazon

Lately we have been working with brick and mortar companies who are struggling with sales in their stores and want to break into an online market. One particular group we’ve been watching closely is hobby store dealers. This industry has been hit hard by the ever increasing popularity of online stores. Amazon, TowerHobbies, even eBay,...

On December 7, 2017December 12, 2017by
Sharpen Your Axe
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Sharpen Your Axe

“If you gave me 5 minutes to chop down a tree, I would spend 3 minutes sharpening my axe” — Probably not Abe Lincoln Most often attributed to Lincoln the quote has existed in several forms. Most of which probably came from some wise old lumberjack who sleeps all night and works all day. The...

On September 6, 2017September 6, 2017by
The Best is the Enemy of The Good
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The Best is the Enemy of The Good

There’s a certain irony associated with how this post came to life, based on the title and the quote below; which is the original French for the title. It started out as a draft that sounded like a bad retelling of the Shia LaBeouf meme video. Here’s the original link for the uninitiated and a hilarious...

Time Is Of The Essence
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Time Is Of The Essence

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas.

Cryptocurrency and Your Small Business
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Cryptocurrency and Your Small Business

Cryptocurrency,  is rapidly emerging from the underbelly of the internet and becoming mainstream. Bitcoin, Litecoin, and hundreds of other “forks” are gaining traction every day. Electronic currencies are becoming part of the financial landscape and they are here for the long run. It’s time for businesses to start understanding these financial instruments today. Understanding digital currency could...

Sales People: We’re Not All Evil
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Sales People: We’re Not All Evil

Did you know there is a segment of our population that thinks salesman are evil-spawn? They honestly think these people live only to suck as many dollars out of their customers as possible. This surprised me when I was  first faced this lovely misconception.  Early in my career I worked as a salesman of high-end...

Branding: You’re Probably Doing It Wrong
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Branding: You’re Probably Doing It Wrong

Lucky for you, branding isn’t as hard as you think is. The reason people shell out cash for Apple goodies, a seat on Southwest Airlines, or $5 for a cup of below average tasting coffee from Starbucks, isn’t because of some magical marketing formula they all use.  They’ve branded themselves perfectly to what they are...

On September 25, 2016March 12, 2019by
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