Simple Design. Excellent User Experience.
Inspire’s webstore presented us with a new challenge. They needed a way to showcase thousands of products, highlight a few, and not overwhelming the users. We solved this problem by designing a scalable user experience to make this as easy as possible. So, we designed this site so their customers can find the products most relevant for their company. Therefore, we utilized interesting web design techniques combined with tools we’ve crafted made it easy for Inspire to target products and adjust it for the time of the year. Note that beautiful steak in the image above. When we first launched this, it was summer and Inspire was focusing their efforts on moving grills, grill accessories, golf balls, and other stereotypical “summer” things.
This solution isn’t unique, in fact we’d never claim it was. Sites all over the internet use this to make sure their customers know what they need before even they do. What we assisted with is combining all of those concepts. We’re not reinventing the wheel. We are just making sure it’s as effective as possible. We’re not out to even challenge conventional designs. Our goal with every project is to ensure our clients and their customers are getting the most value out of their website. If a site is modern and “pretty” but no customers buy any product, therefore, it’s useless. We hate useless websites. It’s a tool that wants to be utilized. Utilize it.