The Brand Audit
Post

The Brand Audit

As our client list grows we’ve started noticing a trend with business surrounding their brand, they fall into a few distinct categories. You have businesses that have virtually no ‘brand’ consistency, businesses that have a brand they created but have deviated from it over time, and businesses that have a well established and consistent brand....

Post

Social Basics: LinkedIn

What’s the point of LinkedIn? Most people assume LinkedIn is for finding a new job. This was the original case when the site launched. Now, LinkedIn is for digital professional networking with like-minded individuals and keeping up to date with various industry and business trends. LinkedIn, rightfully boasts about being the world’s largest professional network....

What’s an ERP and why should I care?
Post

What’s an ERP and why should I care?

Enterprise Resource Planning (ERP) – Simple acronyms for a not-so-simple tool (or set of tools) that function within your business. The difficult part is that this tool kit looks different for every business. We’re going to try and simplify what an ERP will look like for most businesses and why you should be looking to...

Data Decision Making
Post

Data Decision Making

Use data correctly and you’ll make better decisions. End of story. Thanks for reading. It’s really not that much harder than that. You have the information, use it. I run into people that have analytics on their website or keep meticulous data about their customers because ‘that’s what they’re supposed to do’ then promptly do...

On January 30, 2019March 23, 2019by
Referrals Grow Your Business
Post

Referrals Grow Your Business

For most organizations, referrals just “happen.” This forces me to picture some sad and lonely sales manager or business owner, sitting at his desk in the middle of the night, staring at his phone, hoping tonight will be the night that a referral comes in. When a client finally talks to somebody in their professional network over...

On December 11, 2018January 9, 2019by
Do. Think. Fail.
Post

Do. Think. Fail.

Definition Let’s talk about “Ready, fire, aim” or alternatively, taking action (including reacting) before thinking or planning. Or even simpler, reacting emotionally to a problem. There’s benefits to this, quickly deploying something to take advantage of trends or prevent an emergency. But more often than not though, it introduces risk and instability that doesn’t need...

On September 10, 2018September 10, 2018by
The Golden Rule is Stupid
Post

The Golden Rule is Stupid

Obvious clickbait title notwithstanding, allow me to explain. As a customer or client we usually don’t have high expectations. Most people are happy to accept average service. For example look to your favorite casual sit down restaurant. Drinks? Check. Food decent? Check. Server that doesn’t hate you? Check. Hello 5 star google review.  But is...

On August 30, 2018September 3, 2018by
AIB: Don’t get Attached to your First Great Idea.
Post

AIB: Don’t get Attached to your First Great Idea.

RockIt Music – Turning one mediocre idea into a great one. When you want to start a business it’s like going going through the grocery store while you’re hungry. Everything sounds like a great idea. For RockIt, our complicated first idea was guitar strings. It was…..dumb. But we didn’t think that when we started, we...

Adventures in Business
Post

Adventures in Business

Starting From Scratch We started with a mostly generic idea and an awesome eCommerce platform. What we will end with is a music gear empire. At least that’s the plan. The steps to get there will be long, full of impossible obstacles, and no Eagles to ex-machina us back home after we get their. So...

On January 2, 2018January 3, 2018by
Our Priority List (and why it should be yours too)
Post

Our Priority List (and why it should be yours too)

Top, Bottom, Middle. Typically the order of priorities for a business is Customers first, then employees, then your customers customers. This is the model that looks right from the outside. At the top of the list is customers, the ones that are paying the bills, in the middle is employees, the ones providing the value, at...

On December 12, 2017December 12, 2017by
  • 1
  • 2