Do. Think. Fail.
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Do. Think. Fail.

Definition Let’s talk about “Ready, fire, aim” or alternatively, taking action (including reacting) before thinking or planning. Or even simpler, reacting emotionally to a problem. There’s benefits to this, quickly deploying something to take advantage of trends or prevent an emergency. But more often than not though, it introduces risk and instability that doesn’t need...

On September 10, 2018September 10, 2018by
The Golden Rule is Stupid
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The Golden Rule is Stupid

Obvious clickbait title notwithstanding, allow me to explain. As a customer or client we usually don’t have high expectations. Most people are happy to accept average service. For example look to your favorite casual sit down restaurant. Drinks? Check. Food decent? Check. Server that doesn’t hate you? Check. Hello 5 star google review.  But is...

On August 30, 2018September 3, 2018by
AIB: Don’t get Attached to your First Great Idea.
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AIB: Don’t get Attached to your First Great Idea.

RockIt Music – Turning one mediocre idea into a great one. When you want to start a business it’s like going going through the grocery store while you’re hungry. Everything sounds like a great idea. For RockIt, our complicated first idea was guitar strings. It was…..dumb. But we didn’t think that when we started, we...

Adventures in Business
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Adventures in Business

Starting From Scratch We started with a mostly generic idea and an awesome eCommerce platform. What we will end with is a music gear empire. At least that’s the plan. The steps to get there will be long, full of impossible obstacles, and no Eagles to ex-machina us back home after we get their. So...

On January 2, 2018January 3, 2018by
Our Priority List (and why it should be yours too)
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Our Priority List (and why it should be yours too)

Top, Bottom, Middle. Typically the order of priorities for a business is Customers first, then employees, then your customers customers. This is the model that looks right from the outside. At the top of the list is customers, the ones that are paying the bills, in the middle is employees, the ones providing the value, at...

On December 12, 2017December 12, 2017by
Retail Stores: Stop Pretending You Are Amazon
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Retail Stores: Stop Pretending You Are Amazon

Lately we have been working with brick and mortar companies who are struggling with sales in their stores and want to break into an online market. One particular group we’ve been watching closely is hobby store dealers. This industry has been hit hard by the ever increasing popularity of online stores. Amazon, TowerHobbies, even eBay,...

On December 7, 2017December 12, 2017by
Sharpen Your Axe
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Sharpen Your Axe

“If you gave me 5 minutes to chop down a tree, I would spend 3 minutes sharpening my axe” — Probably not Abe Lincoln Most often attributed to Lincoln the quote has existed in several forms. Most of which probably came from some wise old lumberjack who sleeps all night and works all day. The...

On September 6, 2017September 6, 2017by
The Best is the Enemy of The Good
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The Best is the Enemy of The Good

There’s a certain irony associated with how this post came to life, based on the title and the quote below; which is the original French for the title. It started out as a draft that sounded like a bad retelling of the Shia LaBeouf meme video. Here’s the original link for the uninitiated and a hilarious...

Time Is Of The Essence
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Time Is Of The Essence

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas.

Cryptocurrency and Your Small Business
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Cryptocurrency and Your Small Business

Cryptocurrency,  is rapidly emerging from the underbelly of the internet and becoming mainstream. Bitcoin, Litecoin, and hundreds of other “forks” are gaining traction every day. Electronic currencies are becoming part of the financial landscape and they are here for the long run. It’s time for businesses to start understanding these financial instruments today. Understanding digital currency could...

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