Do. Think. Fail.
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Do. Think. Fail.

Definition Let’s talk about “Ready, fire, aim” or alternatively, taking action (including reacting) before thinking or planning. Or even simpler, reacting emotionally to a problem. There’s benefits to this, quickly deploying something to take advantage of trends or prevent an emergency. But more often than not though, it introduces risk and instability that doesn’t need...

On September 10, 2018September 10, 2018by
The Golden Rule is Stupid
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The Golden Rule is Stupid

Obvious clickbait title notwithstanding, allow me to explain. As a customer or client we usually don’t have high expectations. Most people are happy to accept average service. For example look to your favorite casual sit down restaurant. Drinks? Check. Food decent? Check. Server that doesn’t hate you? Check. Hello 5 star google review.  But is...

On August 30, 2018September 3, 2018by
Understanding People
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Understanding People

Customer service might not sound sexy. But it needs to be. Undoubtedly you cannot have a successful business without clients or customers. If you are not delivering above and beyond care and service your bottom line will suffer. We once were able to follow the “golden rule” in handling customer care. However, the market has...

On January 10, 2018March 12, 2018by
Retail Stores: Stop Pretending You Are Amazon
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Retail Stores: Stop Pretending You Are Amazon

Lately we have been working with brick and mortar companies who are struggling with sales in their stores and want to break into an online market. One particular group we’ve been watching closely is hobby store dealers. This industry has been hit hard by the ever increasing popularity of online stores. Amazon, TowerHobbies, even eBay,...

On December 7, 2017December 12, 2017by
Content Generation 101: Getting Started
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Content Generation 101: Getting Started

Being Creative is Hard Content generation is easy to talk about. Even easier to tell other people how to do it. Creating 2 or 3 new blog posts a week actually isn’t that hard…at first. The issue is keeping things going. For a limited market it gets even harder. For people that serve a narrow...

Buzzwords to Make You Sound Smart
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Buzzwords to Make You Sound Smart

Stop Using Them, they don’t help. I hate the word proactive.  I loathe its sound and shutter when I see it written.  You might consider it strange to hate a word. However, as a hiring manager, I see this meaningless, over-used word at least 6 times a day.  Every resume that glides across my desk states “I...

On September 25, 2016July 11, 2017by
Branding: You’re Probably Doing It Wrong
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Branding: You’re Probably Doing It Wrong

Lucky for you, branding isn’t as hard as you think is. The reason people shell out cash for Apple goodies, a seat on Southwest airlines, or $5 for a cup of below average tasting coffee from Starbucks, isn’t because of some magical marketing formula they all use.  They’ve branded themselves perfectly to what they are...

On September 25, 2016July 11, 2017by