The Brand Audit
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The Brand Audit

As our client list grows we’ve started noticing a trend with business surrounding their brand, they fall into a few distinct categories. You have businesses that have virtually no ‘brand’ consistency, businesses that have a brand they created but have deviated from it over time, and businesses that have a well established and consistent brand....

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Social Basics: LinkedIn

What’s the point of LinkedIn? Most people assume LinkedIn is for finding a new job. This was the original case when the site launched. Now, LinkedIn is for digital professional networking with like-minded individuals and keeping up to date with various industry and business trends. LinkedIn, rightfully boasts about being the world’s largest professional network....

Social Basics: Introduction
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Social Basics: Introduction

Time for another new series, this time covering social media. We’ll go over each of the platforms, the various do’s and do not’s, and what you should be thinking of when creating content. We’ll be adapting the content as we go so please be patient as we roll out our new content and if you...

What’s an ERP and why should I care?
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What’s an ERP and why should I care?

Enterprise Resource Planning (ERP) – Simple acronyms for a not-so-simple tool (or set of tools) that function within your business. The difficult part is that this tool kit looks different for every business. We’re going to try and simplify what an ERP will look like for most businesses and why you should be looking to...

Do. Think. Fail.
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Do. Think. Fail.

Definition Let’s talk about “Ready, fire, aim” or alternatively, taking action (including reacting) before thinking or planning. Or even simpler, reacting emotionally to a problem. There’s benefits to this, quickly deploying something to take advantage of trends or prevent an emergency. But more often than not though, it introduces risk and instability that doesn’t need...

On September 10, 2018September 10, 2018by
The Golden Rule is Stupid
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The Golden Rule is Stupid

Obvious clickbait title notwithstanding, allow me to explain. As a customer or client we usually don’t have high expectations. Most people are happy to accept average service. For example look to your favorite casual sit down restaurant. Drinks? Check. Food decent? Check. Server that doesn’t hate you? Check. Hello 5 star google review.  But is...

On August 30, 2018September 3, 2018by
Understanding People
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Understanding People

Customer service might not sound sexy. But it needs to be. Undoubtedly you cannot have a successful business without clients or customers. If you are not delivering above and beyond care and service your bottom line will suffer. We once were able to follow the “golden rule” in handling customer care. However, the market has...

On January 10, 2018March 12, 2018by
Retail Stores: Stop Pretending You Are Amazon
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Retail Stores: Stop Pretending You Are Amazon

Lately we have been working with brick and mortar companies who are struggling with sales in their stores and want to break into an online market. One particular group we’ve been watching closely is hobby store dealers. This industry has been hit hard by the ever increasing popularity of online stores. Amazon, TowerHobbies, even eBay,...

On December 7, 2017December 12, 2017by
Content Generation 101: Getting Started
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Content Generation 101: Getting Started

Being Creative is Hard Content generation is easy to talk about. Even easier to tell other people how to do it. Creating 2 or 3 new blog posts a week actually isn’t that hard…at first. The issue is keeping things going. For a limited market it gets even harder. For people that serve a narrow...

Buzzwords to Make You Sound Smart
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Buzzwords to Make You Sound Smart

Stop Using Them, they don’t help. I hate the word proactive.  I loathe its sound and shutter when I see it written.  You might consider it strange to hate a word. However, as a hiring manager, I see this meaningless, over-used word at least 6 times a day.  Every resume that glides across my desk states “I...

On September 25, 2016July 11, 2017by
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