Do. Think. Fail.
Post

Do. Think. Fail.

Definition Let’s talk about “Ready, fire, aim” or alternatively, taking action (including reacting) before thinking or planning. Or even simpler, reacting emotionally to a problem. There’s benefits to this, quickly deploying something to take advantage of trends or prevent an emergency. But more often than not though, it introduces risk and instability that doesn’t need...

On September 10, 2018September 10, 2018by
The Golden Rule is Stupid
Post

The Golden Rule is Stupid

Obvious clickbait title notwithstanding, allow me to explain. As a customer or client we usually don’t have high expectations. Most people are happy to accept average service. For example look to your favorite casual sit down restaurant. Drinks? Check. Food decent? Check. Server that doesn’t hate you? Check. Hello 5 star google review.  But is...

On August 30, 2018September 3, 2018by
GSD Rescue
Project

GSD Rescue

Adoption and Donation German Shepherd Dog Rescue was frustrated with the lack of traffic, the difficulty updating, and the overall poor performance their website was getting. We stepped in to solve 2 main goals. 1) adopt more dogs out and 2) increase donations to help support 1. The path for us was fairly clear from...

CU Woodshop
Project

CU Woodshop

Nature meets Modern. CU Woodshop needed an updated look to their site and a platform that can eventually tie to their point of sale system. TopSale fit the bill perfectly. Matching modern designs with natural textures we created a site that fits their personality perfectly. The next step was content management. They were one of...

RockIt Music
Project

RockIt Music

Premium yet fun. This project was extra special for us. RockIt Music is our baby. We founded this company with the intention of it being nothing more than a proof of concept for our eCommerce platform TopSale. It started taking off and getting a bit of traction so we expanded what we were doing with...

Selling at the Kitchen Table
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Selling at the Kitchen Table

Selling Simplified. (without a $5,000 master class) Selling shouldn’t be hard or complicated, in fact it should be the opposite. Selling should come easily. If it’s not coming easily to you and your techs, then they’re doing something wrong. Sales isn’t about manipulating or coercing a homeowner into buying a multistage furnace when they have...

On February 26, 2018March 12, 2018by
HVAC Funnel Building
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HVAC Funnel Building

Funnels are one of the single most important pieces of a business. They’re also one of the most overlooked pieces. The reason for that is easy: we like getting sales. Getting somebody’s email address or a follow on facebook? Not as exciting. But it’s much easier. So why is it important? It’s how you build...

On February 7, 2018March 12, 2018by
HVAC Digital Marketing
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HVAC Digital Marketing

A Less Confusing Approach to HVAC Digital Marketing As traditional marketing continues it’s spiral to irrelevance for most industries. HVAC dealers should pay close attention. Gone are the days of a simple yellow pages ad or sending a postcard as your only marketing actions. If you want to remain successful, it’s time to start utilizing...

On January 31, 2018March 12, 2018by
Understanding People
Post

Understanding People

Customer service might not sound sexy. But it needs to be. Undoubtedly you cannot have a successful business without clients or customers. If you are not delivering above and beyond care and service your bottom line will suffer. We once were able to follow the “golden rule” in handling customer care. However, the market has...

On January 10, 2018March 12, 2018by
AIB: Don’t get Attached to your First Great Idea.
Post

AIB: Don’t get Attached to your First Great Idea.

RockIt Music – Turning one mediocre idea into a great one. When you want to start a business it’s like going going through the grocery store while you’re hungry. Everything sounds like a great idea. For RockIt, our complicated first idea was guitar strings. It was…..dumb. But we didn’t think that when we started, we...