How to Not Suck at Selling
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How to Not Suck at Selling

Selling isn’t a unique ‘skill’ that only certain people have access to. It’s a foundational set of skills that, if practiced, will translate to nearly every aspect of your life. From your relationships to your next job interview. There are 4 steps, I’ll walk you through each. Gathering Information Responding to the Information Delivering Information...

Data Decision Making
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Data Decision Making

Use data correctly and you’ll make better decisions. End of story. Thanks for reading. It’s really not that much harder than that. You have the information, use it. I run into people that have analytics on their website or keep meticulous data about their customers because ‘that’s what they’re supposed to do’ then promptly do...

On January 30, 2019January 26, 2019by
Referrals Grow Your Business
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Referrals Grow Your Business

For most organizations, referrals just “happen.” This forces me to picture some sad and lonely sales manager or business owner, sitting at his desk in the middle of the night, staring at his phone, hoping tonight will be the night that a referral comes in. When a client finally talks to somebody in their professional network over...

On December 11, 2018January 9, 2019by
Do. Think. Fail.
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Do. Think. Fail.

Definition Let’s talk about “Ready, fire, aim” or alternatively, taking action (including reacting) before thinking or planning. Or even simpler, reacting emotionally to a problem. There’s benefits to this, quickly deploying something to take advantage of trends or prevent an emergency. But more often than not though, it introduces risk and instability that doesn’t need...

On September 10, 2018September 10, 2018by
The Golden Rule is Stupid
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The Golden Rule is Stupid

Obvious clickbait title notwithstanding, allow me to explain. As a customer or client we usually don’t have high expectations. Most people are happy to accept average service. For example look to your favorite casual sit down restaurant. Drinks? Check. Food decent? Check. Server that doesn’t hate you? Check. Hello 5 star google review.  But is...

On August 30, 2018September 3, 2018by
GSD Rescue
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GSD Rescue

Adoption and Donation German Shepherd Dog Rescue was frustrated with the lack of traffic, the difficulty updating, and the overall poor performance their website was getting. We stepped in to solve 2 main goals. 1) adopt more dogs out and 2) increase donations to help support 1. The path for us was fairly clear from...

CU Woodshop
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CU Woodshop

Nature meets Modern. CU Woodshop needed an updated look to their site and a platform that can eventually tie to their point of sale system. TopSale fit the bill perfectly. Matching modern designs with natural textures we created a site that fits their personality perfectly. The next step was content management. They were one of...

RockIt Music
Project

RockIt Music

Premium yet fun. This project was extra special for us. RockIt Music is our baby. We founded this company with the intention of it being nothing more than a proof of concept for our eCommerce platform TopSale. It started taking off and getting a bit of traction so we expanded what we were doing with...

Selling at the Kitchen Table
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Selling at the Kitchen Table

Selling Simplified. (without a $5,000 master class) Selling shouldn’t be hard or complicated, in fact it should be the opposite. Selling should come easily. If it’s not coming easily to you and your techs, then they’re doing something wrong. Sales isn’t about manipulating or coercing a homeowner into buying a multistage furnace when they have...

On February 26, 2018March 12, 2018by
HVAC Funnel Building
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HVAC Funnel Building

Funnels are one of the single most important pieces of a business. They’re also one of the most overlooked pieces. The reason for that is easy: we like getting sales. Getting somebody’s email address or a follow on facebook? Not as exciting. But it’s much easier. So why is it important? It’s how you build...

On February 7, 2018March 12, 2018by