The Brand Audit
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The Brand Audit

As our client list grows we’ve started noticing a trend with business surrounding their brand, they fall into a few distinct categories. You have businesses that have virtually no ‘brand’ consistency, businesses that have a brand they created but have deviated from it over time, and businesses that have a well established and consistent brand....

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Social Basics: LinkedIn

What’s the point of LinkedIn? Most people assume LinkedIn is for finding a new job. This was the original case when the site launched. Now, LinkedIn is for digital professional networking with like-minded individuals and keeping up to date with various industry and business trends. LinkedIn, rightfully boasts about being the world’s largest professional network....

Social Basics: Introduction
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Social Basics: Introduction

Time for another new series, this time covering social media. We’ll go over each of the platforms, the various do’s and do not’s, and what you should be thinking of when creating content. We’ll be adapting the content as we go so please be patient as we roll out our new content and if you...

What’s an ERP and why should I care?
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What’s an ERP and why should I care?

Enterprise Resource Planning (ERP) – Simple acronyms for a not-so-simple tool (or set of tools) that function within your business. The difficult part is that this tool kit looks different for every business. We’re going to try and simplify what an ERP will look like for most businesses and why you should be looking to...

How to Not Suck at Selling
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How to Not Suck at Selling

Selling isn’t a unique ‘skill’ that only certain people have access to. It’s a foundational set of skills that, if practiced, will translate to nearly every aspect of your life. From your relationships to your next job interview. There are 4 steps, I’ll walk you through each. Gathering Information Responding to the Information Delivering Information...

Data Decision Making
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Data Decision Making

Use data correctly and you’ll make better decisions. End of story. Thanks for reading. It’s really not that much harder than that. You have the information, use it. I run into people that have analytics on their website or keep meticulous data about their customers because ‘that’s what they’re supposed to do’ then promptly do...

On January 30, 2019March 23, 2019by
Referrals Grow Your Business
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Referrals Grow Your Business

For most organizations, referrals just “happen.” This forces me to picture some sad and lonely sales manager or business owner, sitting at his desk in the middle of the night, staring at his phone, hoping tonight will be the night that a referral comes in. When a client finally talks to somebody in their professional network over...

On December 11, 2018January 9, 2019by
Do. Think. Fail.
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Do. Think. Fail.

Definition Let’s talk about “Ready, fire, aim” or alternatively, taking action (including reacting) before thinking or planning. Or even simpler, reacting emotionally to a problem. There’s benefits to this, quickly deploying something to take advantage of trends or prevent an emergency. But more often than not though, it introduces risk and instability that doesn’t need...

On September 10, 2018September 10, 2018by
The Golden Rule is Stupid
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The Golden Rule is Stupid

Obvious clickbait title notwithstanding, allow me to explain. As a customer or client we usually don’t have high expectations. Most people are happy to accept average service. For example look to your favorite casual sit down restaurant. Drinks? Check. Food decent? Check. Server that doesn’t hate you? Check. Hello 5 star google review.  But is...

On August 30, 2018September 3, 2018by
GSD Rescue
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GSD Rescue

Adoption and Donation German Shepherd Dog Rescue was frustrated with the lack of traffic, the difficulty updating, and the overall poor performance their website was getting. We stepped in to solve 2 main goals. 1) adopt more dogs out and 2) increase donations to help support 1. The path for us was fairly clear from...